which are currently being reviewed for regulation, and what new standardisation could mean for your clinic or salon. We’ll discuss changing scopes of practice for dermal therapists, beauty therapists, nurses, and cosmetic practitioners. The rise of aesthetics activism will also be addressed-who’s trying to limit treatment access, discredit the industry, and how it could impact your business. We’ll cover new guidelines emerging for niche sectors like Teen Beauty, Preventative Aesthetics in Young Adults, BDD-Sensitive Treatments, and Menopause Aesthetics. You’ll learn the advertising do’s and don’ts you must understand when communicating with clients about regulated treatments, and how the medical aesthetic shift affects the beauty sector - why being informed is your best form of protection. Finally, we’ll examine why ABIC’s direct access to policy-makers is a game-changer for the entire industry. 12.25pm – 1.00pm How to Work with Media to Leverage a Story and Secret Tips to Entering Awards Linda will provide an exclusive behind-the- scenes look at what judges seek when evaluating award entries. She will reveal the secrets to crafting a compelling and standout submission, ensuring your entry captures attention and stands out from the TRACK 2 Business of Beauty 10.00am Welcome by the Master of Ceremonies Tamara Reid, Inside Industry 10.05am – 10.40am Building Profit through Education This session explores the power of client education in a professional skincare setting, and its impact on their journey - and in turn, your profitability. By providing a true understanding of how products and treatments work, you can foster incredible trust, empowerment, and realistic expectations between you and your clients, leading to stronger long-term relationships, greater retention rates, and increased product sales while retaining ethical practice. 10.45am – 11.10am Be A Fully Booked Salon! In this session, Charmaine will be helping you to identify one area of marketing which is really impactful for you as a small business, local area marketing! She’ll be discussing and showing you ways to be a fully booked salon, by focusing on very SIMPLE marketing activities that target your local community. And guess what? It doesn’t involve 100s of hours on social media! 11.35am – 12.20pm The Future of Beauty and Aesthetics is Being Re- Written: What You Must Know in 2025 For the first time, the professional beauty and aesthetics sector has a direct line to government and regulators through ABIC. This landmark panel brings together ABIC Councillors to deliver a powerful, live-only briefing on the issues that matter most to your business, your profession, and your future. In this exclusive session, we’ll explore laser and IPL treatments, CHARMAINE SCHEMBRI Little Miss Social LINDA WOODHEAD Mocha Group MALA MCALPIN Beauty & Aesthetic Connection NICKY TZIMAS ABIC/CPD Institute STEF MILLA Dermalist Skincare/ ABIC LINDA SIM ABIC/AACDS HELEN GOLISANO ABIC/Skin Deep KAREN MEIRING DE GONZALEZ ABIC/Skin Correctives Conference Pass Sponsored by: 10
